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About AIFA
Sophie FioriMarketing & Membership Director
Sophie joined AIFA in June 2009 and heads up the Marketing and Membership team across AIFA, AMI and AFB. An established marketer with over 12 years experience in the financial services industry across Direct and Intermediated channels, she brings a wealth of experience and insight to this role.
Responsible for recruiting and retaining full and Associate members and delivering a value proposition she leads a team of five. The team are responsible for delivering all member communications, website content, events, publications, database, member services and joint initiatives. Sophie spends much of her time meeting members and understanding how AIFA can better support them through practical tools and initiatives.
Prior to AIFA Sophie led the marketing team at Life Trust Insurance and managed a number of large, high profile Financial Services clients at leading Marketing agencies in London.