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About AIFA
Stephen GayDirector General
Steve Gay joined AIFA in December 2010. In his role, he is also the Director General of the Association of Mortgage Intermediaries (AMI) and the Association of Finance Brokers (AFB).
Stephen has more than twenty five years' experience of the life and pensions market and intermediary distribution. Most recently Director of Distribution Development at Aviva UK Life, Stephen developed and launched the industry's first and largest financial adviser academy. He also led Aviva's work around the Retail Distribution Review, regularly engaging with the regulator and policy makers. Stephen previously worked for Prudential, Standard Life and a wide range of leading financial services companies during his time as a management consultant.
Steve has worked in the Life and Pensions market since 1982 and served his apprenticeship as a broker consultant with Standard Life. In the 1990's, Steve was with Prudential working on account management strategy and heading their Networks distribution channel.